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Press Release

Mastermoves TV Informercial!
Make a Change -- Make a Difference

Vancouver, B.C. - August 20, 2008: Fitness Quest and Kingstar Direct Response are currently producing the Mastermoves infomercial to be aired on TV early in 2009. Fantastic opportunity to be on TV and share your fitness success. All levels of fitness are invited to participate.

About Kingstar Direct Response


Devising a compelling and innovative direct response sales message for a new product or revitalizing an existing brand is something at which the Kingstar Direct Response team excels.

Kingstar has built a reputation on creating infomercials that work. Long form or short form, we have the experience and the understanding needed to create an effective direct response success!

To date, Kingstar produced infomercials have generated over $2 billion in television sales alone and helped build product awareness and strong brands for numerous products thereby ensuring a smooth transition to the retail market.

If you are over 25, male or female, fluent in spoken English, interested in self improvement for losing weight or improving your strength and visual appearance then this is a great opporuntiy to make a change and make difference.

Do you wish you could transform your current flabby stomach and be the owner of an enviable flat stomach; feel confident in revealing beach clothes; firm up your buns and abs; cleanse your body of toxins? Then the Core Challenge is for you.

  • The Core Challenge is an exciting intensive daily plan & workout professionally designed for each of the first 7 days. Continue with a rewarding plan & minimal workouts scheduled over 100 days.

If you are committed to yourself & interested in being a participant, please submit your name, contact information and 1 or 2 lines stating your motivation to participate as well as

For more information visit


About Mastermoves

"Mastermoves is the most effective and easy way to build core strength for sustainable body posture and injury prevention," said Oswaldo Koch, President of OK Initiatives. "Fitness Quest is one of North America's most innovating and successful companies for fitness equipment. The company has a tremendous track record in both manufacturing and marketing higher quality fitness equipment. As a team we can offer an even greater value for our customers", Koch concluded.

An Amazing Recovery
& the Creation of Mastermoves
After a life threatening neck and back injury resulting in being forbidden to exercise for more than 1 year, Oswaldo Koch, recovered and developed an amazing fitness condition in only 3 months.
The daily use of his Mastermoves Core Training system allowed Oswaldo to attain flexibility, coordination and strength far beyond his prior fitness level.

About OK Initiatives, Inc.
OK Initiatives envisions optimal global fitness, and the achievement of high productivity through the use of the Mastermoves Core Training system. Mastermoves uses simple, affordable and portable tools that facilitate a rotation movement, effecting elongation and compression of all the abdominal and back muscles simultaneously and in alignment. These natural and focused moves, performed in a standing position, strengthen and condition the 'core', creating that strong foundation required for all activities and achieving perfect posture. For more information please visit

About Fitness Quest, Inc.
Fitness Quest is one of America's leading fitness companies. Fitness Quest manufactures and sells higher quality exercise bikes, ellipticals, gliders, treadmills, rowers, and other fitness equipment under brand names such as Total Gym, Eclipse, and Easy Shaper. The company's products are most notably seen via its infomercials such as Tony Little's Gazelle Freestyle machine and Total Gym. Fitness Quest was founded by president and CEO Bob Schnabel Jr. For more information please visit


Business Development
OK Initiatives, Inc.
604-742-1120 email:


Four Programs to Manage Your Weight & Shape!
Whatever your goal – muscle up, slim down, burn fat, gain energy – Core Training tailors a program to help you get fit and stay on track with your fitness goals.

Select your ideal program:

Discover the 'Core Training' Secrets To Lose Your Belly Fat & Get A Lean and Strong Body - Perfect Posture!


You Can Achieve Ultimate Success From Your Core!

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