Press Release


Vancouver Entrepreneur Pitches CBC's Dragons Den for $500,000 Investment in Innovated Core Training Program

Vancouver, B.C. — December 16, 2013— Entrepreneur, Oswaldo Koch, is going back head to head with the CBC's television show, Dragons Den, to pitch for a cash investment in the global expansion of his successful business - Mastermoves Core Training.

On January 8th 2014, Oswaldo will be aired on the popular 'Second Chance' episode of DRAGONS' DEN. This special episode showcases optimistic pitchers from across Canada trying to demonstrate how their business models have improved and why they now have what it takes to succeed.

Oswaldo will bravely try to persuade the Dragons to invest $500,000 in his Core Training business in return for a 30% share in his business. He is also hoping to get the Dragons to invest time, knowledge and advice in promoting Mastermoves on through expansion into live international shopping channels and distribution.

Key consideration in negotiating with the Dragons:

  • For the last 5 years Mastermoves has been one of the best selling fitness programs in the Canadian Shopping Channel.
  • Internet sales have continued to grow rapidly. By word of mouth, people form 26 countries have purchased Mastermoves.
  • In 2013, Mastermoves signed an agreement with International Commerce Agency LLC (IComm) to launch Mastermoves in Australia and New Zealand in 2014.
  • Mastermoves is one of the most popular Core Training systems on the internet. On Google, its website ranks within the top five positions out of 627,000,000 webpages.

Learn what the Dragons have to say about investing $500,000 in Mastermoves. These five "been-there-done-that" business tycoons don't hold back when it comes to giving criticism to up and coming entrepreneurs. You'll see what Oswaldo has learned about business and why he thinks this time he has what it takes to succeed.

About CBC Dragon's Den - DRAGONS' DEN is the highest rated Canadian unscripted program on television, with an average audience of over 1.4 million Canadians each week. In addition to its success on-air, DRAGONS' DEN is alsoa hit online, boasting an active and engaged online community averaging more than 650,000 page views per month.

About O.K. Initiatives, Inc. - O.K. Initiatives, Inc. is a private Canadian fitness business located in Vancouver. O.K. created and sells the popular Mastermoves Core Training system. The non-aggressive, natural circular hip rotations in Mastermoves exercises enable people to simultaneously lengthen and strengthen deep core muscles; gain strength, flexibility, balance, coordination, and endurance; and cleanse internal organs. More than just an exercise system, Mastermoves incorporates holistic practices of hydration, nutrition, exercise, hygiene, and energy.For more information visit


OK Initiatives, Inc.
Tel. 604-742-1120

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About OK Initiatives, Inc.
OK Initiatives envisions optimal global fitness, and the achievement of high productivity through the use of the Mastermoves Core Training system. Mastermoves uses simple, affordable and portable tools that facilitate a rotation movement, effecting elongation and compression of all the abdominal and back muscles simultaneously and in alignment. These natural and focused moves, performed in a standing position, strengthen and condition the 'core', creating that strong foundation required for all activities and achieving perfect posture. For more information please visit

About ShopNBC.
ShopNBC is an American broadcast and cable home shopping network, owned and operated by ValueVision Media, which is in turn 30% owned by GE Equity and NBC Universal. ShopNBC is headquartered in Eden Prairie, Minnesota. ShopNBC's main competitors are HSN (Home Shopping Network) and QVC.ShopNBC currently holds an "A-" rating from the Better Business Bureau of Minnesota and North Dakota for properly addressing consumer matters.


OK Initiatives, Inc.
Tel. 604-742-1120


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