For immediate release Vancouver Entrepreneur Pitches CBC's Dragons Den for $300,000 Investment in Innovated Core Training Program Vancouver, B.C. — September 27, 2007— Entrepreneur, Oswaldo Koch, is going head to head with the CBC's television show, Dragons Den, to pitch for a cash investment in the global expansion of his Core Training fitness business. On 1st October, Oswaldo Koch will be aired on the Dragons Den's premier show of the season, bravely trying to persuade the Dragons to invest $300,000 in his Core Training business in return for a 40% share in his business. He is also hoping to get the Dragons to invest time, knowledge and advice in promoting Koch's 100-day fitness challenge, The Core Challenge. The Dragon's Den invites entrepreneurs to introduce their products and pitch their ideas with the aim of securing investment from the five elite business entrepreneurs, known as the 'Dragons'. No soft touch, these five "been-there-done-that" business tycoons don't hold back when it comes to giving criticism to up and coming entrepreneurs. But Koch has a special story to tell about his product. Having suffered a near fatal neck and spinal injury, he took control of his own rehabilitation and, through his determination and ingenuity, invented the Mastermoves Core Training™ system, a proven technique for building core strength and optimum health without the stress and impact on joints and bones caused by traditional exercise. "I have seen death before my eyes but, believe me, no matter how much you prepare, facing the Dragons is the most unpredictable experience!" Oswaldo Koch, MBA, P.Eng., Fitness Trainer Not a man afraid of taking risks, even Koch felt the stab of fear when it came to being face-to-face with the Dragons during the production of the show last summer. "It was nerve-wracking. They questioned every aspect of the business, including my plans for implementing The Core Challenge and expansion with the QVC shopping channel in the U.S.. My mouth felt like the Arizona Desert by the time we finished our negotiations!" Since the filming for Dragon's Den, the sales of Mastermoves Core Training has continued to grow rapidly. Koch recently published the book Core Training, and the company established a partnership with Finlandia Pharmacy to implement The Core Challenge in Vancouver. In the next few months, Koch will be appearing in most of major trade shows in Canada, demonstrating how core training can help people build strong, lean and beautiful core muscles. To see how Koch fared with the Dragons, tune in to CBC on October 1st at 8pm. IMPORTANT: After the episode airs, CBC invites viewers to post comments on their website - be sure to participate and speak your mind. As a participant, Oswaldo Koch is eligible to win the Dragons' Den Viewers Choice Award. The winner will receive a $50,000 cash prize, to be presented in Toronto during the taping of the season finale. About the company: OK Initiatives Inc. is a privately held Canadian owned and operated company that has been providing business and wellness solutions to the market place since 1995. Currently, the company manufactures and distributes the Mastermoves Core Training system. ------------------------------------------------- For press and media enquiries please call: OK Initiatives, Inc, Tel. 604 307-8992 e-mail: ok@mastermoves.com www.mastermoves.com   The Core Challenge