© Copyright 2007
it took to produce one of the most outstanding and innovating fitness infomercial!
Koch, the creator of Master Moves, spent nearly ten years bringing his dream project
to life: a fitness infomercial to promote Master Moves worldwide. The journey
has been phenomenal. Imagine suffering a nearly fatal mountain biking accident.
You've fractured your neck and are nearly a paraplegic. Your treatment is a painful
head brace and instructions not to exercise for more than a year. After enduring
all of this, you develop an amazing fitness condition - a beautiful, flexible,
fast and strong body in just 3 months of training. Oswaldo Koch of Vancouver did
just that. In the process of healing, he became an expert in core muscle development
and the genius behind the Master Moves Core Training System.
and 2008, Oswaldo sold thousands of his Master Moves Core training systems at
tradeshows, on the Internet and the Canadian Shopping Channel (TSC). Millionaire
investors on the CBC "Dragon's Den" show - one of the most challenging
TV reality shows for entrepreneurs - were impressed by Master Moves and offered
to buy the company. Oswaldo declined the offer and, instead, partnered with Fitness
Quest, one of the most successful fitness manufacturing companies in North America.
Fitness Quest will now be producing, promoting and selling Master Moves worldwide.
Making of Master Moves Infomercial" reveals exactly what it took to produce
one of the most outstanding and innovative fitness infomercials of all time. Fully
funded by Fitness Quest, the filming was completed on 27th October, 2008 when
many individuals, shared their achievement of training for 7 weeks with Master
Moves - terrific individual goals and realizations coming soon to a television
screen near you.
Production of this section took about 4 hours of work.
of the challenges were the lighting and the designing of the background.
models coped with long hours exercising at the background while testing and filming
auditions were required to select the ideal fitness model for the Master Moves
the short time for training, the selection of the fitness models was based on
proficiency in demonstrating some of the basic Master Moves exercises. Dancing
or martial arts experience was considered as part of the requirements.
Producer / Director
Quest, as the Executive Producer, controls the business side of production, distribution,
the producer, is responsible for all phases of the filmmaking process from development
to completion of a project.
Management, the production manager, is supervising the physical aspects of production
including personnel, technology, budget, and scheduling.
A large film
crew was hired to produce the Master Moves informercial and workout routines.
film crew was divided into different teams, each of which specializes in a specific
aspect of the production, such as:
-Director of Photography
-First Assistant Camera
-Second Assistant Camera
-Production Sound Mixer
-Utility Sound Technician
Studio & Stage
A large film studio was rented for about 1 week to film the Master Moves Infomercial
and 3 workout exercise programs.
The day's shooting began with the crew
arriving on the set/location before calltime. Participants arrived early for make-up
A beautiful film set was constructed and the props made ready.
The lighting, camera and sound recording equipment were set up. At the same time,
participants were wardrobed and attended the hair and make-up departments.
7-Week Core Challenge
demonstrate the merits of the Master Moves System, a group of 15 people were trained
and coached directly by Oswaldo Koch and his fitness trainers for a period of
The testimonial process involved:
- Recruiting participants
Securing legal releases
- Training participants
- Coaching participants
- Taking before/after photos
- Obtaining video testimonials
Darla Haun / Oswaldo Koch
Haun has appeared in numerous movies, TV shows, infomercials and late night talk
shows. Her sex appeal, expressive voice control, and all-natural beauty makes
her ideal for a variety of roles.
Oswaldo Koch is an industrial engineer,
fitness trainer, inventor, MBA, IT expert. For 25 years, Oswaldo Koch has focused
his entire agenda around fitness programs for helping people create lush lives
of health and optimal fitness.
Master Moves Workout DVDs
Moves Body Workouts aims to get you a lean and fit body in the privacy of your
own home. Designed specifically with core stability and core endurance in mind,
Oswaldo Koch and Cindy Elsliger, demonstrate exercises that safely target all
areas of the body, resulting in a toned, streamlined shape.
are easy to follow, but will make you work hard from your core. You get 5 workout
routines for all levels of fitness, so everybody gets results.
The Best Core Training!
Have Four Programs to Manage Your Weight & Shape!
your goal muscle up, slim down, burn fat, gain energy Core Training
tailors a program to help you get fit and stay on track with your fitness goals.
Your Ideal Programs:
for Health & Fitness!
Your FREE Membership, FREE
Videos, FREE Information Items, And FREE Core
online to receive The Core Training Manual
the secrets To Lose Your Belly Fat & Get A Lean and Strong Body - Perfect
'Core Training Manual'