Press Release

The quest for better fitness just got a boost…

Vancouver, B.C. - March 15, 2012: After four years of success with The Shopping Channel in Canada, a new business venture was launched between OK Initiatives and ShopNBC to market Mastermoves Core Training system in the United States.

As Seen on TV - ShopNBC

"Bringing together the complimentary strengths one of biggest broadcast and cable home shopping network, and Mastermoves, a highly effective Core Training system will prove to be an auspicious move." Oswaldo Koch, President of OK Initiatives, Inc., was quoted today.

With a shared vision for promoting better health and fitness, this new partnership will focus on Core Training to reduce obesity in the United States.The obesity rate in North American countries is not only prevalent among adults but children as well. We often neglect nutrition in favor of convenience, leading to bad habits and a sedentary lifestyle. Mastermoves is designed to help people make better choices starting with nutrition, hydration and exercises.

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About OK Initiatives, Inc.
OK Initiatives envisions optimal global fitness, and the achievement of high productivity through the use of the Mastermoves Core Training system. Mastermoves uses simple, affordable and portable tools that facilitate a rotation movement, effecting elongation and compression of all the abdominal and back muscles simultaneously and in alignment. These natural and focused moves, performed in a standing position, strengthen and condition the 'core', creating that strong foundation required for all activities and achieving perfect posture. For more information please visit

About ShopNBC.
ShopNBC is an American broadcast and cable home shopping network, owned and operated by ValueVision Media, which is in turn 30% owned by GE Equity and NBC Universal. ShopNBC is headquartered in Eden Prairie, Minnesota.
ShopNBC's main competitors are HSN (Home Shopping Network) and QVC.ShopNBC currently holds an "A-" rating from the Better Business Bureau of Minnesota and North Dakota for properly addressing consumer matters.


OK Initiatives, Inc.
Tel. 604-742-1120


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Master Moves - Core Training System
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