Press Release

Mastermoves In Australia!
The quest for global fitness and health just got a boost…

Vancouver, B.C. - December 02, 2013: A joint venture has just been launched between OK Initiatives and Icomm TV to market Mastermoves in Australia and New Zealand.

"Bringing together the complimentary strengths of Icomm TV, an international company that sells consumer products in 85 countries around the world, and Mastermoves Core Training, is a good deal for promoting health and fitness and boost the global economy." Oswaldo Koch, President of OK Initiatives, Inc., was quoted today.

For the last 5 years Mastermoves has been one of the best selling fitness programs in the Canadian Shopping Channel. Since the filming for Dragon's Den, the sales of Mastermoves has continued to grow rapidly and by word of mouth, people form 26 countries have purchased Mastermoves. The new partnership with IComm will focus on marketing Mastermoves through expansion into live shopping channels and international distribution.

"IComm has a tremendous track record in marketing high quality fitness equipment such as Total Gym, Bodyblade and Billy Blanks. As a team we can offer an even greater value for our customers", Koch concluded.

About Kingstar Direct

Kingstar is the company producing the TV informatial for Mastermoves. Kingstar has built a reputation on creating infomercials that work. To date, Kingstar produced infomercials have generated over $2 billion in television sales alone and helped build product awareness and strong brands for numerous products thereby ensuring a smooth transition to the retail market.


About OK Initiatives, Inc.
OK Initiatives envisions optimal global fitness, and the achievement of high productivity through the use of the Mastermoves Core Training system. Mastermoves uses simple, affordable and portable tools that facilitate a rotation movement, effecting elongation and compression of all the abdominal and back muscles simultaneously and in alignment. These natural and focused moves, performed in a standing position, strengthen and condition the 'core', creating that strong foundation required for all activities and achieving perfect posture. For more information please visit

About Fitness Quest, Inc.
Fitness Quest is one of America's leading fitness companies. Fitness Quest manufactures and sells higher quality exercise bikes, ellipticals, gliders, treadmills, rowers, and other fitness equipment under brand names such as Total Gym, Eclipse, and Easy Shaper. The company's products are most notably seen via its infomercials such as Tony Little's Gazelle Freestyle machine and Total Gym. Fitness Quest was founded by president and CEO Bob Schnabel Jr. For more information please visit


OK Initiatives, Inc.
604-742-1120 email:

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